{"id":640,"date":"2024-11-05T09:23:44","date_gmt":"2024-11-05T08:23:44","guid":{"rendered":"https:\/\/wearetv.eu\/inicio\/"},"modified":"2024-11-11T09:17:14","modified_gmt":"2024-11-11T08:17:14","slug":"inicio","status":"publish","type":"page","link":"https:\/\/wearetv.eu\/es\/","title":{"rendered":"Inicio"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"43\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-frame-rec_sup.svg\" alt=\"Franges simulant el quadre d&#039;enquadrament de les c\u00e0meres de v\u00eddeo, part superior\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"74\" height=\"20\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-rec.svg\" alt=\"Bot\u00f3 de grabaci\u00f3 tipus c\u00e0mera de v\u00eddeo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>La nueva televisi\u00f3n<br \/> digital europea<\/h1>\n<h2>El nuevo formato de la TV<\/h2>\n<p>\t\t\t\t\t<a href=\"https:\/\/wearetv.eu\/es\/canales\/\"><br \/>\n\t\t\t\t\t\t\t\t\tver los canales<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"43\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-frame-rec_imf.svg\" alt=\"Franges simulant el quadre d&#039;enquadrament de les c\u00e0meres de v\u00eddeo, part inferior\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Qui\u00e9nes somos<\/h2>\n<p>\t\t\t\t\t<a href=\"https:\/\/wearetv.eu\/es\/quienes-somos\/\"><br \/>\n\t\t\t\t\t\t\t\t\tver qui\u00e9nes somos<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>La primera plataforma de televisi\u00f3n y radio online transnacional y de alcance europeo para lenguas minorizadas con subt\u00edtulos en ingl\u00e9s.<\/p>\n<p><strong>SOMOS\/<\/strong> Una plataforma audiovisual con un canal general y otros especializados que ofrece contenidos de calidad dirigidos a un p\u00fablico segmentado seg\u00fan sus preferencias<\/p>\n<p><strong>FEM\/<\/strong> Una herramienta para los creadores de contenido y para las empresas para que puedan dirigirse directamente a una audiencia segmentada; tanto en el idioma propio y con el ingl\u00e9s como en lengua franca<\/p>\n<p><strong>MULTIUSOS\/<\/strong> El contenido creado por los clientes o por nosotros por encargo suyo no se queda s\u00f3lo en la plataforma. Lo viralizamos en nuestras redes sociales y el cliente puede hacer uso de \u00e9l donde quiera <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"205\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-1024x263.webp\" alt=\"Imatge amb tots els dispositus acceptats per l&#039;OTT.\" srcset=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-1024x263.webp 1024w, https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-300x77.webp 300w, https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-768x198.webp 768w, https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-1536x395.webp 1536w, https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-imatge_ott_dispositius-1-2048x527.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Los datos<\/h2>\n<h2>Los dispositivos gananen la TV convencional<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"11\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-separador_gris.svg\" alt=\"Separador de We Are TV amb la franja gris tipus barra\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Las personas de entre 25 y 54 a\u00f1os consumen contenidos audiovisuales preferentemente en ordenadores, tabletas y m\u00f3viles.<\/p>\n<p>Datos extra\u00eddos del Estudio de Barlovento Comunicaci\u00f3n, Kantar Media y Comscore e IAB Spain de 03\/2024 y de 11\/2021. \u00c1mbito espa\u00f1ol. <\/p>\n<h2>92%<\/h2>\n<p>de los internautas espa\u00f1oles consumen video online<\/p>\n<h2>85,2%<\/h2>\n<p>del contenido consumido mediante v\u00eddeo online son noticias e informaci\u00f3n<\/p>\n<h2>91,8%<\/h2>\n<p>del consumo de v\u00eddeo por plataformas y redes sociales est\u00e1 en YouTube<\/p>\n<h2>76,7%<\/h2>\n<p>Facebook<\/p>\n<h2>73,9%<\/h2>\n<p>Instagram<\/p>\n<h2>73,9%<\/h2>\n<p>Netflix<\/p>\n<h2>70,7%<\/h2>\n<p>WhatsApp<\/p>\n<h2>REPRESENTAN LA MUERTE DE LA TELEVISI\u00d3N CONVENCIONAL<\/h2>\n<h2>Te presentamos la nuevaforma de hacer TV<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"11\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-separador_gris.svg\" alt=\"Separador de We Are TV amb la franja gris tipus barra\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>EL CONTENIDOES EL REY<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"174\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-contingut-rei_pantalla.svg\" alt=\"Icona amb bot\u00f3 de play dins la pantalla\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Datos de IEBS, Escuela internacional de Negocios de la Innovaci\u00f3n y de los Emprendedores. \u00c1mbito LATAM. <\/p>\n<h2>Marketing de contenidos<\/h2>\n<p>es considerada la herramienta m\u00e1s potente de comunicaci\u00f3n publicitaria en 2024<\/p>\n<h2>Dominio de los nuevos formatos<\/h2>\n<p>v\u00eddeos, podcasts y webinares se hacen indispensables para atraer la atenci\u00f3n del p\u00fablico<\/p>\n<h2>Branded contento<\/h2>\n<p>el contenido generado por la marca contribuye a transmitir confianza y autenticidad<\/p>\n<h2>Interacci\u00f3n y engagement<\/h2>\n<p>la retransmisi\u00f3n en vivo permite interactuar en tiempo real con los clientes  <\/p>\n<h2>Comunidades y tribus<\/h2>\n<p>creaci\u00f3n de comunidades privadas y exclusivas para los m\u00e1s fieles seguidores<\/p>\n<h2>Calidad y propio<\/h2>\n<p>el contenido de calidad genera autoridad moral y convierte la marca en referente<\/p>\n<h2>Datos<\/h2>\n<p>en 2024 el v\u00eddeo representa:<\/p>\n<h2>82%<\/h2>\n<p>de todo el tr\u00e1fico online es v\u00eddeo<\/p>\n<h2>53%<\/h2>\n<p>m\u00e1s posicionamiento en primeros sitios de b\u00fasqueda<\/p>\n<h2>93%<\/h2>\n<p>de los profesionales les es una herramienta fundamental<\/p>\n<h2>LA PUBLICIDAD EFECTIVA ES CONTENIDO DE MARCA<\/h2>\n<h2>\u00bfPor qu\u00e9 lo hacemos?<\/h2>\n<h2>Por la lengua catalana<\/h2>\n<p>\t\t\t\t\t<a href=\"https:\/\/wearetv.eu\/es\/canales\/\"><br \/>\n\t\t\t\t\t\t\t\t\tver qu\u00e9 hacemos<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>Porque la lengua catalana est\u00e1 en franca recesi\u00f3n en todos los \u00e1mbitos y especialmente en el espacio de creaci\u00f3n de contenidos donde est\u00e1 la masa cr\u00edtica de hablantes.<\/p>\n<h2>1.<\/h2>\n<p>Porque la lengua se utiliza cuando es \u00fatil y es percibida como un elemento de prestigio, porque mostrar talento catal\u00e1n en el mundo contribuye a prestigiarla ya fomentar su uso.<\/p>\n<h2>2.<\/h2>\n<h2>QUEREMOS CREAR CONTENIDOS DIGITALES QUE:<\/h2>\n<h2>1.<\/h2>\n<h2>Se puedan compartir en las redes sociales<\/h2>\n<h2>2.<\/h2>\n<h2>Permitan crear un espacio europeo de comunicaci\u00f3n digital<\/h2>\n<h2>3.<\/h2>\n<h2>Proyecten empresas, entidades e instituciones en todo el continente y en sus respectivos \u00e1mbitos locales<\/h2>\n<h2>4.<\/h2>\n<h2>Dar a conocer el patrimonio cultural invisibilizado de las lenguas minorizadas<\/h2>\n<h2>5.<\/h2>\n<h2>Contribuir a fomentar los impulsos de programas de IA generativa a incorporar lenguas minorizadas<\/h2>\n<h2>6.<\/h2>\n<h2>Ofrecer contenidos que no forman parte del circuito habitual de las televisiones habituales<\/h2>\n<h2>7.<\/h2>\n<h2>Crear una alternativa que permita la difusi\u00f3n de contenidos de calidad a p\u00fablicos diversos<\/h2>\n<h3>\n\t\t\t\t\tPor la<br \/>\n\t\t\t\tcalidad&nbsp;singularidad&nbsp;globalidad&nbsp;democratizaci\u00f3n&nbsp;pluralidad<br \/>\n\t\t\t\t\t<br \/>del contenido<br \/>\n\t\t\t\t\t<\/h3>\n<h2>Crea tu canal<\/h2>\n<p>Las empresas, entidades o instituciones pueden acceder a la plataforma disponiendo de un canal propio mediante uno de estos dos sistemas:<\/p>\n<h2>A_Sube tu propio contenido<\/h2>\n<p>T\u00fa creas y controlas tu contenido audiovisual y lo difundes en la plataforma de WeAreTV, en tu propio canal.<\/p>\n<h2>B_Creamos y subimos tu contenido a medida<\/h2>\n<p>Mediante nuestro equipo de profesionales colaboramos en la creaci\u00f3n de tu contenido audiovisual y lo difundimos en WeAreTV.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/wearetv.eu\/es\/tu-canal\/\"><br \/>\n\t\t\t\t\t\t\t\t\tcrea canal propio<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"301\" src=\"https:\/\/wearetv.eu\/wp-content\/uploads\/2024\/11\/wearetv-crea-canal_picto.svg\" alt=\"Icona d&#039;una televisi\u00f3 amb el bot\u00f3 de check\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>\u00bfDudas?<\/h2>\n<h2>Te ayudamos, cont\u00e1ctanos:<\/h2>\n<p>\t\t\t\t\t<a href=\"https:\/\/wearetv.eu\/es\/contacto\/\"><br \/>\n\t\t\t\t\t\t\t\t\tir a contacto<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"tel:+34677225051\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_2\" data-name=\"Capa 2\" viewBox=\"0 0 171.61 141.39\"><defs><\/p>\n<style>      .cls-1 {        fill: #fff;      }      .cls-2 {        fill: #e6332a;      }    <\/style>\n<p><\/defs><g id=\"Disseny\"><g><g><path d=\"M122.45,141.39c-.79,0-1.45-.27-1.98-.81-.54-.54-.81-1.2-.81-1.98s.27-1.45.81-1.98c.54-.54,1.2-.81,1.98-.81s1.45.27,1.98.81c.54.54.81,1.2.81,1.98s-.27,1.45-.81,1.98c-.54.54-1.2.81-1.98.81Z\"><\/path><path d=\"M129.56,128.99h-2.02v-4.18h2.02v-3.41h5.27v3.41h4.19v4.18h-4.19v7.75h4.49v4.19h-9.77v-11.94Z\"><\/path><path 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